To meet the needs of the Philippine aviation industry and its own growth, Cebu Pacific announced it will invest a total of PHP300 million in the next five years on new technology to improve customer services and the airline operations.

Among the new developments and tech the airline plans to integrate to its services include software to verify a passenger's documentation for international travel with visa requirements of various countries. The software will be provided by Dutch firm ICTS, which works on products and services for aviation security and travel document verification.

“The increasing number of travelers is outpacing current airport capacity and infrastructure. It is imperative we invest in technology and streamline processes to improve passenger throughput at check-in and lessen the pain points for our customers, said Michael Ivan Shau, vice president for airport services of Cebu Pacific.

The airline will also be working with MAX Suite software for airports, which will allow Cebu Pacific staff to help passengers check-in and assign seats, faciliate baggage and payment services, and print boarding passes using iPads.

At present, staff at Manila's Ninoy Aquino International Airport Terminals 3 and 4 are using the new software. The airline has also provided staff at 36 domestic destinations with the remote check-in devices.

For its ground staff, new software will provide airport and operation information to help the airline in turning aircraft around for their next flights.

“As we expand our fleet and route network, there’s also been a substantial focus on improving the customer experience. While Cebu Pacific will continue to be a low cost carrier, we recognize the need to ensure our passengers have a good experience flying with us,” Shau said.

The airline is continuing its push to integrate new technology, following moves to for more self-service check-in kiosks and web/mobile check-in availability.


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