Those travelling on Air Asia can soon add on a request for an Uber after a new partnership between both companies was announced.
Travellers booking or checking in for their flights on the Air Asia website or app can now request or schedule rides up to 30 days ahead of their trip. The new partnership will cover travellers in 52 cities in 16 markets in the Asia/Pacific as well as the United States.
“Uber is thrilled to partner with AirAsia to offer customers exactly what they’re asking for – a seamless, affordable, and convenient travel experience. By working together, we can provide a service that allows customers to request their Uber ride to the airport in step with their itinerary and have their Uber driver partner waiting for them when their flight lands,” said Brooks Entwistle, Chief Business Officer, Uber Asia Pacific.
“AirAsia is always looking to complement its award-winning inflight experience with services outside the plane that meet our exacting standards. We have found the right ride partner in Uber. Working with Uber allows our guests to plan their entire trip from the moment they step out of their home right until they arrive at their destination, providing amazing travel comfort and peace of mind,” added Tony Fernandes, Air Asia Group CEO.
Both companies plan to offer more than just promo codes and discount rides. We can expect to see futher marketing and technology integration for Air Asia travellers and Uber riders.
The new partnership with Air Asia, the largest low cost carrier of Asia, is a much needed boost for Uber in Asia facing dominant local competition from the likes of Grab. While Uber and Grab offer similar ride options, Grab has successfully addressed regional needs and has better relations with regulators. It has also been seen as less friendly to drivers, where Grab has had more success on-boarding local drivers to use their app.
Uber still sees the opportunity in the region, where it is looking to target growing, young middle-class consumers who happen to favor travelling on low cost carriers such as Air Asia. However, it has also been reported that Uber investors and observers see the company retreating from the region.