Singapore Airlines customers in Suites, First Class and Business Class network-wide could now pre-order their main courses on the their flight’s menus.

The program, which allows customers in premium cabins to pre-select their meal up to three-weeks ahead of the flight, has been available on flights to/from North Asia since it was soft-launched in August. Travelers could view the menu for their trips on the airline’s website.

“The response to our soft launch of the new meal pre-ordering service was very encouraging, and we are now pleased to offer it to all premium-class customers traveling across our global network,” said Mr Yeoh Phee Teik, Singapore Airlines’Senior Vice President Customer Experience.

“The introduction of this new service is another of our industry firsts and demonstrates our commitment to the constant enhancement of our product and service offerings, and our increased focus on personalization for customers, both on the ground and in the air.”

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