As part of integrating the SilkAir brand into Singapore Airlines, customers who visit the carrier’s website are now being redirected to its parent company website.
Site visitors to SilkAir’s website (www.silkair.com) will get a greeting saying “Your journey with SilkAir continues on Singapore Airlines. As this website has been integrated with the Singapore Airlines website, all SilkAir bookings and online check-ins will be seamlessly managed on singaporeair.com,” the website says. “We look forward to serving you there.” Within 10 seconds, customers are redirected to Singapore Airlines’ site at singaporeair.com.
First announced in May 2018, Singapore Airlines plans to merge the SilkAir brand to the parent company is part of the Singapore-based carrier’s broader efforts to optimize its network and operations. Travelers will be able to book and check-in for flights on both airlines, which would allow Singapore Airlines to sell connecting itineraries, coordinating on joint pricing and optimising flight schedules.
First founded in 1992 as Tradewinds, SilkAir currently operates 32 aircraft to 49 regional destinations from Singapore’s Changi Airport.