If you are looking for lower fares between Europe and Asia, the Malaysia-based AirAsia Group has announced a new partnership with travel booking site Kiwi.com to offer flights from other airlines.

The new partnership will open travelers looking to book flights on what was previously focused on AirAsia flights on 100 airlines for travel to other parts of the world.

"We are reinventing ourselves as more than just an airline, bringing to life our vision for airasia.com to be the region's one-stop travel shop," AirAsia Group Chief Executive Tony Fernandes said in a news release.

The move to sell tickets - including from competing airlines - comes as the AirAsia company looks to diversify its revenue sources along with a focus to digitize some of its business functions. This included the decision to run the airasia.com website as a separate entity from its aviation activities under the AirAsia Group's tech company Red Beat Inc.

Red Beat Inc. handles the technology developments for AirAsia including AirAsia BIG Loyalty, BigPay, travel360, ROKKI, Ourshop, RedCargo Logistics, RedBox Logistics, Touristly Travel (Vidi) and RedTix. The services provided by these ventures includes the company’s loyalty program, inflight wifi, and an event ticketing platform.

According to web analytics company SimilarWeb, airasia.com receives nearly 20 million visitors per month. In terms of countries, Malaysia is the top source of traffic to the site, followed by Thailand, the Philippines, India, and Indonesia. The BIG Loyalty Program has a reported membership numbers of over 20 million throughout Asia.

Founded in 2012, the Kiwi.com is a Czech-based company that offers travelers booking options on non-competing airlines. The company reports it sees 100 million daily searches on its website, and the new partnership is a boost to its presence in Asia using the AirAsia.com platform.

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