Virtual reality is the future of in-flight entertainment.
Imagine, as a passenger, being able to put on a headset and see a whole world projected across the roof of the cabin, allowing you to fly under the stars, or watch a movie. This is a new platform for innovation, virtual reality.
Virtual reality (VR), also known as immersive multimedia or computer-simulated reality, is a computer technology that replicates an environment, real or imagined, and simulates a user’s physical presence and environment to allow for user interaction.
Airlines worldwide are employing various in-flight entertainment devices to serve their passengers better on board and some have introduced VR to replace the tiny screens at the back of aircraft’s chairs that often have low quality movies.
To help provide an insights into how airlines can leverage VR to truly enhance passenger experience, and at the same time, make it commercially viable; at Aviation Festival Asia 2017, we invite Ola Bjorling, Global Director of VR at MediaMonks to join us for a presentation. MediaMonks is the global digital production company, well known for their works that help to create the Etihad Airways’s 360-degree VR film featuring Nicole Kidman.
Over the past 20 years, Ola Bjorling has done everything from directing video games to designing typefaces, and over the last 4 years, it’s in the multidisciplinary world of VR he’s found his true home. Ola has spoken about VR at Cannes Lions, Digital Hollywood, Oculus Connect and more, with a uniquely holistic grasp of both the technical and philosophical sides of this medium.
Joining at Aviation Festival Asia 2017, Ola will give the following presentation on VR.
Leveraging Virtual Reality
- Why do it? – How VR makes dollars and sense
- The technology is here. How to best apply it?
- What are VR’s drawbacks and how to make it truly effective in enhancing passenger experience and building customer loyalty in the future?
Check out our website here to see how you can get involved.