With the COVID-19 pandemic still continues to impact global airlines especially in Asia, Thai AirAsia is turning to the public to help provide needed funding to continue operations.
After recently resuming flight operations after a temporary grounding since early July, the Thai-based subsidiary of the Malaysian AirAsia Group has launched a crowdfunding campaign that would allow retail investors and the general public to join in supporting the company .
According to Thai AirAsia, the new crowdfunding campaign has been approved and regulated by Thailand's Securities and Exchange Commission (SEC). Potential participants will be available to participate on the debenture on the Thai-based investment platform Peer Power.
Titled “Project Lift,” Thai AirAsia aims to raise around THB 80 million (~USD $2.4 million) through the campaign with a six-month maturity of 6.75%. The minimum investment is around THB 50,000 (~USD $1,528).
The move to turn to the general public for additional funds comes after reports of the airline reducing or delaying staff pay during the summer. The carrier also suspended flights for a month starting in early July, which was later extended by another month. Since then, Thai AirAsia has resumed flights to 11 domestic destinations from its Bangkok-Don Mueang hub.
“We thank everyone for all of their support throughout this difficult situation. This crowdfunding campaign will be another avenue for people to show their support. We are touched by the positive response that we have received so far that shows how much support and confidence the public has in AirAsia, which is just as important to us overcoming this crisis,” said Thai AirAsia CEO Santisuk Klongchaiya.