AirAsia Title Sponsor for New Badminton Junior League

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Published: Jul 17, 2017

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Country: Malaysia   /   Category: Marketing   /   Written by:

SEPANG, 15 July 2017 - AirAsia is proud to be the title sponsor of Badminton Association of Malaysia’s (BAM) new junior league.

The AirAsia-BAM National Junior League was launched by the Prime Minister's wife and BAM patron Datin Paduka Seri Rosmah Mansor at the association's Hari Raya open house in Hilton Petaling Jaya today.


AirAsia Executive Chairman Datuk Kamarudin Meranun presented a mock cheque for RM1 million for one year’s sponsorship to BAM president Dato’ Sri Norza Zakaria, witnessed by Datin Paduka Seri Rosmah.


The AirAsia-BAM National Junior League aims to develop grassroots talent and will see thousands of promising under-18 badminton players from across Malaysia vie to be the best in the nation.


The league begins at the state level, with schools competing for the number one spot in a round robin-elimination mixed tournament system co-organised with state badminton associations and state education departments.


The top schools from each state will then play each other at the national level, with the highest ranked teams after two preliminary rounds going into the final round.


Top performers in the league may be selected to enter BAM’s Akademi Badminton Malaysia or to represent the country at international tournaments.  


AirAsia Berhad Executive Chairman Datuk Kamarudin Meranun said, “We are thrilled to be able to lend our name to the AirAsia BAM National Junior League. AirAsia has always believed in creating greater opportunities for grassroots participation in sports, and this new league will allow young Malaysians to gain valuable exposure and experience as we nurture the next generation of world badminton champions.


“Our own AirAsia Badminton Academy has trained around 300 youths, including national players and SEA Games medallists, since it was established in 2012. We now have three training centres in Kuala Lumpur, Johor and Perlis, with two more opening next year. We hope to eventually have one in each state as we give young Malaysians who dare to dream a chance to shine.”


BAM president Dato’ Sri Norza Zakaria said, “The launching of AirAsia-BAM National Junior League will usher in a new era in BAM’s effort to increase schoolchildren participation in general and the beginning of BAM’s revamp exercise.”


“The National Junior League will start in the next three months following the Thomas Cup-Uber Cup model. The AirAsia-National Junior League model will definitely generate greater interest and participation among more than 5,000 schoolchildren from about 1000 schools throughout Malaysia. This is indeed a proud moment.”

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