United Airlines (United) announced it will launch a new seat option which will allow customers to book a set of Economy seats that can be transformed into a couch for long-haul flights.
United Airlines (United) announced it will launch a new seat option which will allow customers to book a set of Economy seats that can be transformed into a couch for long-haul flights.
Expected to be launched in 2027, the Chicago-based airline announced the new seating option – United Relax Row – will be the first from a North American airline. Up to 12 United Relax Rows will be located between the Economy and Premium Plus seats onboard more than 200 widebody Boeing 787 Dreamliner and 777 aircraft by 2030.
Primarily targeted for families traveling with small children, solo travelers and couples who want more comfort while flying in Economy, the dedicated row of three seats is outfitted with individually adjustable leg rests that fold up at a 90-degree angle to create more room.
Customers traveling in United Relax Row will receive extra amenities onboard including a custom-fitted mattress pad, a specially sized plush blanket, two additional pillows, as well as a plush toy and Children's Travel Kit for families.
“As a leading premium airline, we're committed to delivering new, industry-leading experiences for all of our customers – and the United Relax Row is the perfect example of that. Customers traveling in United Economy on long-haul flights deserve an option for more space and comfort, and this is one way we can deliver that for them," said Andrew Nocella, United's Executive Vice President and Chief Commercial Officer. "United is the only North American airline offering a product like the United Relax Row and is one of the many reasons why we're continuing to win brand loyal customers.”
Similar seating options in the aviation industry include the “COUCHii” aboard All Nippon Airways (ANA) Airbus A380 "Flying Honu" aircraft flying between Tokyo and Honolulu. Air New Zealand also offers its Skycouch onboard its 777-300ER and 787-9 aircraft.
Powered by Froala Editor