Malaysian court rules in favor for Cebu Pacific in case vs AirAsia MOVE

A Malaysian court has ruled in favor for Philippine budget carrier Cebu Pacific, prohibiting AirAsia’s online sales platform MOVE from selling Cebu Pacific flights without authorization.

The High Court of Malaya in Kuala Lumpur issued an injunction against AirAsia MOVE operator MOVE Travel Sdn Bhd for the unauthorized use of the trademarks of Cebu Pacific and its subsidiary Cebgo. It was determined at AirAsia MOVE is liable for passing off, or the act of selling a product or service that misleads people thinking it is genuine. Cebu Pacific and Cebgo were also recognized as well-known trademarks in Malaysia, providing the airline with additional safeguards against their unauthorized use.

MOVE was also ordered to pay MYR 120,000 (~PHP 1.81 million) in legal costs to Cebu pacific, while damages will be assessed in separate proceedings.

Cebu Pacific filed a lawsuit against AirAsia MOVE in June 2024 for the unauthorized use of its trademark in relation to the sale and promotion of its tickets on the online platform.

While stating it did not authorize MOVE to use the airline’s trademarks or to distribute and sell tickets through the platform, Cebu Pacific added its continued support of third-party platforms and partners that sell its tickets with proper authorization.

“The airline reminds passengers that booking directly with Cebu Pacific remains the best way to access the airline's lowest fares and latest promos, manage bookings easily, receive direct flight notifications, and enjoy a smoother customer experience.”

In July 2025, AirAsia MOVE was ordered to suspend flight bookings onlocal airlines on the platform and was fined PHP 6 million after allegedly selling overpriced tickets for domestic travel.

The online platform AirAsia MOVE features over 700 airlines and over 900,000 hotels worldwide.